Webhosting

Every year as school starts web hosts see an up tick in orders as entrepreneurs and stay at home parents have more free time and the vacation summer season winds down to the shorter days of winter. Many hosting companies plan special fall campaigns designed for these small business startups. But lately there has been another wave around this time of year and it comes as specialized hosting packages for students and parents. Increasingly we are seeing websites for bloggers, online photos, resumes, family forums, podcasting, and web cams. This variety of new technologies has spawned a larger need for web hosting. Someone has to host all of this content and information. And in some cases like web cameras, photos, and podcasting the hosting needs are pretty large.

Seniors and juniors in college are using simple resume websites with “their name”.name to help promote their skills and give potential employees a place to research them. These websites can give a lot more information and if designed well are a tribute to the professionalism you are trying to portray. This is an easy thing to use on job hunting websites and to include in your email signature. You can usually find a website like this for around $40/year with tools to help you easily create it.

Blogs, blogs, blogs. This is certainly one that we here about all of the time. But students, teachers, and even parents love to blog about their education experience from college down to elementary school. Blog websites have become extremely easy to setup and many very full featured ones are free! These websites give anyone a forum to express their views and experiences, and education seems to be a topic people love to talk about.

The next buzzword after blogging is Podcasting. This is the art of taking a blog to the spoken level. People can record whatever they want and upload it to a pod casting website for the whole world to hear. It is very popular for people to create virtual tours of museums and universities for people to download and walk around with in their ipod. Or it can simply be a recording of your personal views for the whole world to hear.

What do parents who like to see their child’s classroom and voyeuristic college kids have in common? Web cams. Another step up from blogging and podcasting your thoughts and voice, is actually filming yourself. Web cams are finding their way in to all sorts of places and the back to school season seems to spur an extra boost. Web cams are being used by schools to allow parents to view their child, they are being used around campuses and neighborhoods for security, and also by parents and children separated by distance to see each other.

Another smaller type of website that we have even heard of is Family forum boards. As a family gets spread out with multiple kids in multiple colleges across the country, a forum board offers a convenient way for everyone to communicate on their own time and keep up with all of the conversations of the family. Most hosting companies offer free forum boards with their hosting plans and these are very easy to install and setup. If you look for a web hosting company with an auto-installer script, such as Fantastico, you will be amazed at how easy it is to get started.

The final type of back to school website are online photo albums. With the proliferation of digital cameras people are now turning to online photo albums as a place to store their family treasures. This also allows your far away college student to post pictures of his dorm room for the extended family to see as well as for the family to post pictures of the good times they are having. A picture is worth a thousand words. There has been the creation of web hosting companies specifically designed for this task. This is called Image hosting. Type “image web hosting” into any major search engine and you will find all of the companies you need to choose from. Also, most web hosting offer free online photo album scripts that you can install. And as mentioned previously, if they advertise an auto installer like Fantastico, then the install and setup is done for you.

The fall months historically offer increased web hosting demand, but with the advent of recent technology trends we are now seeing an increased demand in specialty hosting during the fall that caters to students, parents, and friends. These are just 6 specialty hosting needs but I’m sure there are other ways people are using the internet to enhance their educational experience and reduce the distant that it sometimes puts between family and friends.

About the Author: Rodney Ringler is President of Advantage1 Web Services, Inc., which owns a network of Web Hosting Informational Websites including HostChart.com, ResellerConnection.com, FoundHost.com, ResellerForums.com, and HostingKnowledge.net. Rodney has over 15 years industry experience from programming to internet marketing.

It may seem simple yet it is often times overlooked. When it comes to choosing the right Internet hosting provider for their websites, the majority of business owners or companies know very little about making the best Internet/web hosting decisions.

* What makes a good Internet/web hoster for a business website? What makes a bad one?

* How can the wrong Internet/web hoster help/harm your business?

* What are the different types of Internet/web hosting services? Which ones are best for which industries?

Here are some tips to help you make the right decisions:

1. Understand the distinctions between shared, collocated, unmanaged dedicated & managed dedicated hosting so you choose the one that is right for your business.

It is crucial to understand the difference between the types of hosting offered. As the hosting industry has matured, hosting offers have split into a couple of distinct categories, each with its own strengths and weaknesses.

Shared hosting (sometimes called virtual hosting), means that you are sharing one server with a number of other clients of that company. The host manages the server almost completely (though you maintain your site and your account). They can afford to charge you little since many clients are paying for use of the server. However, companies other than yours are using the resources of that server. That means heavy traffic to one of the other sites on the server can really hammer the performance of your site. Also, you are typically not able to install special software programs on these types of machines, because the host will need to keep a stable environment for all of the clients using the server.

Collocated hosting means that you purchase a server from a hardware vendor, like Dell or HP for example, and you supply this server to the host. The host will then plug your server into its network and its redundant power systems. The host is responsible for making sure its network is available, and you are responsible for all support and maintenance of your server. Good hosters will offer management contracts to their collocation clients so that you can outsource much of the support to them and come to an arrangement similar to managed dedicated hosting. Most collocation hosts do not offer this service, however.

Unmanaged dedicated hosting is very similar to collocation, except that you lease a server from a host and do not actually own it yourself. Some very limited support (typically Web-based only) is included, but the level of support varies widely from unmanaged dedicated host to unmanaged dedicated host. This type of server can be had for around $99/month. Support levels are typically only provided in general terms. Ask the host to go into specifics about what support they will provide — will they apply security patches to your server? — before signing up. This service is typically good for gaming servers (like Doom or Counterstrike servers) or hobbyist servers, but not for serious businesses that need responsive, expert-level service.

Managed dedicated hosting means leasing a server from a host and having that company provide a robust level of support and maintenance on the server that is backed by quality guarantees. This maintenance typically includes that services such as server uptime monitoring, a hardware warranty, security patch updates and more. Be sure to make sure your managed dedicated host is specific about its managed services included so that you can be sure they are not disguising an unmanaged dedicated offering as a managed dedicated server. This has been known to happen unfortunately, which is why it is important to do your homework and ask the right questions.

2. Ask If Your Potential Host’s Network Has Blackholed Ips.

Many hosts care little about who is actually hosting on their networks, so long as the clients pay their bill. That means many hosters will allow porn sites, SPAMMERS and servers that create security issues on their network for the sake of the dollar. Even if you are to place ethical issues aside, this does have a negative impact on customers in general, however, when a network gets blackholed for spamming, for example. Getting blackholed means that other networks will refuse e-mail originated from IPs that are blacklisted. Some hosts have a number of entire class C (up to 256 IPs) networks blackholed and redistribute these tainted IPs to new clients. That means if your business relies on legitimate closed loop opt-in e-mail marketing to drive sales, being on such a network can severely cut response to your campaign because your e-mail may never get to its destination.

Check with any hosts you are considering to see if their networks are blackholed. Also, here is a link to a third party source that tracks blackholed networks and lists them: http://www.spamhaus.org/sbl/isp.lasso

The following URL is a good resource to help you understand what is labeled SPAM and what isn’t: http://www.spamhaus.org/mailinglists.html

3. Don’t Confuse Size With Stability.

Just because a web hosting company is big, does not mean it is stable and secure. In fact, many of the biggest filed for bankruptcy protection or were saved by being sold to some other company, in some cases causing uncomfortable transitions in service for their clients. How do you protect yourself? Ask some key questions:

How long the has the host been in business?

Is current ownership the same as always?

Are they profitable and cash flow positive from operation-generated revenue?

4. Don’t Make Price Your Only Priority.

The old saying “you get what you pay for” applies to most things in life, and hosting is certainly one of those things. When you over-prioritize price, you run the risk of ending up with a host that will provide you with a connection to the Internet and little else in terms of support (and even that connection may be running at maximum capacity or have uptime issues).

5. Make Sure Your Host Has Fully Redundant Data Centers.

When dealing with smaller vendors, make sure that they have their own data centers and that those data centers are fully redundant in terms of power and connectivity. Here are a few questions to ask:

How many lines do they have coming into the facility?

What is the average utilization of their connections?

(No matter how large the connection, it if is running at maximum capacity it will be slow.)

Do they have redundant power to the servers?

Do they have a generator on-site?

How often do they test their generator?

What sort of security measures do they have in place for the network?

What physical security do they have?

What type of fire suppression systems do they have in place?

6. Find Out If They Have Actual Experienced Systems Administrators On Their Support Staff.

When you call in for technical support, it can be a frustrating experience to be stuck talking with a non-technical “customer service” representative when you really need to talk to a systems administrator who can resolve your issues. Find out the structure of their support department, how quickly you can get to an actual systems administrator when you need to, and which systems administrators can help you when you need help.

7. Make Sure The Host Is Flexible.

It is important that the hoster understands how important quality servers are to their clients’ businesses. Even most managed dedicated hosts will not go near supporting applications that are not part of their initial server setup. Find a hoster that has a vast amount of experience to support a wide variety of applications, and one that can bring that expertise to you through their services.

8. Find Out What Their Former/Current Clients Say About Them.

Can your prospective host provide you with success stories for clients with similar configurations to yours? Are they able to provide references from clients who can tell you about their experience using that company?

9. Make Sure The Host’s Support Doesn’t Include Extra Charges.

Make sure any host you consider provides you with a comprehensive list outlining the support they offer so that you can have an understanding of what is supported for free, what is supported at a fee, and what is not supported at all. Many hosts will try to hide a sub-standard level of free support behind non-specific statements of high quality support, so make them get specific to win your business.

About The Author

Chris Kivlehan is the Marketing Manager for INetU Managed Hosting. INetU is an award-winning Allentown, Pennsylvania-based hosting provider that specializes in managed dedicated hosting for businesses nationwide in the online retailing, web development, e-learning, financial services and online marketing industries, as well as for governments, non-profits and civic institutions.

610-266-7441
chrisk@inetu.net
www.inetu.net
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